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UPDATE 3-Gucci names De Sarno as creative director with task of reviving brand - Vimarsana News

UPDATE 3-Gucci names De Sarno as creative director with task of reviving brand

Alongside Bizzarri, he had overseen a period of soaring growth at Gucci between 2015 and 2019, with profits increasing nearly four-fold to just under 10 billion euros ($11 billion) and revenue almost trebling. But in recent quarters, Gucci had begun to lag rivals including Hermes and LVMH's top brand Louis Vuitton, with its performance in the key Chinese market becoming a source of concern for investors amid COVID-19 lockdowns.