Ready, set, take-off | TTG Asia
/ Posted on 25 May, 2021 15:55 KC Cheah, CEO and founder of Alpha Red Services, tapped his strong background in airline distribution and insights into travel agency operations to realise a new business opportunity in airline distribution which had traditionally relied heavily on global distribution systems. Over the years, the growth of the Internet and technology has made direct distribution more cost-effective for airlines. But while it works well in the home market, Cheah noticed that it is much more expensive in overseas markets due to marketing costs of the airline brand and the direct d...