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The stakes are high as two of the biggest artificial intelligence players prepare to unveil results, a day after Meta Platforms Inc. alarmed investors with its forecast.
The move has major ramifications for the $600 billion online ad industry.
Amazon's cloud unit is facing pressure from Microsoft's early pact with ChatGPT-maker OpenAI and integration of its technology into Azure, while Alexa voice assistant is in race with genAI chat tools from OpenAI and Google.
Google: Russia has been at loggerheads with foreign technology companies over content, censorship, data and local representation in a simmering dispute that intensified after Russia invaded Ukraine in February 2022.
The EU antitrust will investigate Alphabet's rules on Google Play and self-preferencing on Google Search.