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Google said Gemini will improve a product called Performance Max, which automatically finds the best placements for a brand's ads across Google services including email, search and YouTube.
While talks are still ongoing, complexities surrounding Dunzo's ownership structure have impeded the two parties from coming to an understanding over a deal, the report said.
The consortium, which also includes BP, Cisco Systems, IBM, Hewlett Packard, Northop Grumman, Mastercard, Qualcomm, Visa and major academic institutions and government agencies, will be housed under the U.S. AI Safety Institute (USAISI).
The lackluster showing was an inauspicious beginning to a year when investors are expected to look for signs of financial returns from the billions of dollars of investments committed to the heavily hyped generative AI sector.
"We're still trying to get it all to work," said Jay Goldberg, chief executive of D2D Advisory. "You need the silicon and the software, and it's only been a year since ChatGPT launched - people are still getting on board."