Lovekins acquired by Chinese brand management company
Founded by Amanda Essery, skincare brand Lovekins blossomed from a $100,000 investment into a multi-million-dollar success.
Source: smartcompany.com.au
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Founded by Amanda Essery, skincare brand Lovekins blossomed from a $100,000 investment into a multi-million-dollar success.
In this episode of the Beauty Broadcast, Aromababy and Lovekins, two brands that have established themselves as the forerunners of baby care in China, discuss the trends, opportunities and regulatory issues facing this segment.
Australian mum and baby care brand Lovekins will further expand its product categories beyond its skincare base next year as it works to reposition itself as a family lifestyle brand.