'The London art world we started in could fit in a single pub': Frieze turns 30
frieze magazine is born. Hard to believe but the revolutionary contemporary art magazine-turned-fair empire brand is 30 this year—the rebel child now at an age when it should be starting to think seriously about eye cream and mortgage rates. How much has changed. When frieze launched, the contemporary art market as we know it barely existed—the first evening sale of contemporary art did not take place until the late '90s at Sotheby's. Frieze has been pivotal in establishing the contemporary art world as we know it, certainly in London—the company launched its first art fair in Regent...
Source: theartnewspaper.com