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Amazon India launches 'Bazaar' vertical for affordable unbranded fashion and lifestyle products

Amazon India launches 'Bazaar' vertical for affordable unbranded fashion and lifestyle products
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Amazon India to revise seller fee from April 7, could lead to higher prices

This move could also mean that large companies like Mamaearth, Boat and others, who get a bulk of their sales from e-commerce marketplaces like Amazon, will be subject to higher seller fee. ....

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Amazon to Launch Section for Affordable, Unbranded Apparel, Watches

This strategic move by Amazon is seen as a direct response to the success of platforms like Meesho, which has gained considerable traction in the budget-friendly segment. Meesho, backed by SoftBank, does not charge sellers for listing products and instead generates revenue through advertisements and shipping assistance.
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amazon bazaar: Amazon is setting up a new market and it's a Bazaar

Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart s Shopsy, and Reliance Industries Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market. ....

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Amazon's Setting Up a New Market and it's a Bazaar

Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products, people aware of the matter said. The US ecommerce giant is looking to aggressively woo the Indian value customer, as demand for mass market products tapers and its own growth loses pace. ....

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