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Kolkata: Chaitra Navratri marks the beginning of Hindu new year and it is celebrated with festivals like Poila Baisakh, Baisakhi, Ugadi, Gudi Padwa, Bohag Bihu and Maha Vishubha, Sankranti across different regions of the country.
Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart's Shopsy, and Reliance Industries' Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.
Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products, people aware of the matter said. The US ecommerce giant is looking to aggressively woo the Indian value customer, as demand for mass market products tapers and its own growth loses pace.
Amazon has started onboarding sellers from across the country and is asking them to list unbranded products, priced at Rs 600 or less. The platform will offer products like apparel, watches, shoes, jewellery and luggage.
Amazon Bazaar: Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart's Shopsy, and Reliance Industries' Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.