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According to a recent report, e-commerce giant Amazon purposefully ranks its own products above other higher-rated competitors on its platform. According to an investigation by the Markup, "We found that knowing only whether a product was an Amazon brand or exclusive could predict in seven out of every 10 cases whether Amazon would place it first in search results."
A new investigation from The Markup sheds new light on just how big Amazon’s collection of in-house brands has gotten, and makes allegations about the advantages these brands have over third-party competitors.
According to a recent report, e-commerce giant Amazon purposefully ranks its own products above other higher-rated competitors on its platform. According to an investigation by the Markup, "We found that knowing only whether a product was an Amazon brand or exclusive could predict in seven out of every 10 cases whether Amazon would place it first in search results."