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Amazon has announced that it will offer a new benefit to Prime members who could tease away some subscribers from other popular music services, like Apple Music or Spotify.
A large music catalog could make for a better selling point if it allows customers to cancel another music subscription and make a switch.
Amazon Music Prime is adding 98 million songs, growing its catalogue from two million to 100 million, but only offers shuffle play.
Amazon Music is now included in Amazon Prime, bringing members 100 million songs in shuffle mode, and podcasts.
Amazon Music's full catalog is now free for Prime members (ad-free, but shuffle mode only)