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In January, a report from research firm Bernstein showed that Amazon India's user growth was only 13 percent in December 2023, primarily due to its more premium offerings compared to its peers.
Samsung has started teasing the launch of the Galaxy F15 5G for the Indian market. The phone will be launched in March 2024. - SamMobile
Amazon Bazaar: Amazon plans to wheel cart down value aisle, mirror Meesho model in fashion, lifestyle categories to tap value customers. It competes with Meesho, Flipkart's Shopsy, and Reliance Industries' Ajio Street, while also facing competition from Shein, Temu, and Pinduoduo in its home market.
Amazon Bazaar has initiated the onboarding process for sellers, urging them to list unbranded fashion and lifestyle products, including apparel, watches, shoes, jewellery, and luggage, priced below ₹600
In an attempt to capture the Indian value customer market, Amazon is launching a new vertical featuring low-priced, unbranded fashion and lifestyle products.