BusinessWeek magazine in July 2000. Amazon’s future looked bleak after the tech bubble burst earlier that year. The online shopping pioneer was hemorrhaging cash, forcing it to cut 15% of its workforce. Top fund managers cut Amazon from their portfolios. And over the following year, its stock price sank from $105 to $5. Source: Twitter In 2000, Amazon was a small online store selling books and CDs. It soon branched out to other categories like electronics. But folks remained skeptical. That same year, Wharton business school quipped, “The attempt to be more than a bookstore...