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Credit. that s exactly what some students are doing at usc in columbia, south carolina. watch. what s up with the present? super bowl ads are the most watched and most expensive commercials on television. they re also a popular topic of study. at the university of south carolina. i heard about this cool class that looks at super bowl ads. if fills up really quickly. it s not just fun and games, this class explores advertising strategy and how these 30-second vignettes have reflected american society over time. students are also required to and it class on super bowl sunday to evaluate each commercial. most pollsters look like likability, so you may like a spot, it may make you laugh, it may make you cry, but it may not make you buy, so we also look at brand identity and persuasiveness. ....