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but, oh, yeah, you know, we got to have all of that, but we're going to have as sort of a way of anchoring the class. and also look into the lyrics and what not. >> and when i was in college, i remember the cool class to take was like the history of rock 'n roll. everybody wanted to take it and you got in the class and it was like the hardest class that you took. it just crushed your gpa. is this going to be an easy "a" or tougher than most people think? >> it will be tougher than a lot of people think. by the end of the semester, students will have to script, develop and produce a podcast series that is somehow cohesive. so we'll be sharing the class with the wide audience hopefully by the end of it and they will have to go through an actual recording studio that we have in our library and work with a person who was a television studio person. so, you know, they will learn a
credit. that's exactly what some students are doing at usc in columbia, south carolina. watch. >> what's up with the present? >> super bowl ads are the most watched and most expensive commercials on television. they're also a popular topic of study. at the university of south carolina. >> i heard about this cool class that looks at super bowl ads. if fills up really quickly. >> it's not just fun and games, this class explores advertising strategy and how these 30-second vignettes have reflected american society over time. students are also required to and it class on super bowl sunday to evaluate each commercial. >> most pollsters look like likability, so you may like a spot, it may make you laugh, it may make you cry, but it may not make you buy, so we also look at brand identity and persuasiveness.