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Today, most brands feature an online store, and are able to talk directly to their customers. However, there’s a big difference between just doing it, and doing it well.
Six startups raised serious money this week, plus two more from last week which adds an impressive $42 million to the total amount raised.
Equity crowdfunding remains popular with founders seeking investment from customers already personally invested in the brand.
Ethical cleaning brand Pleasant State has won one of this year’s Trans-Tasman Innovation and Growth Awards.
Plastic Free July an opportunity for brands to keep sustainability conversation going Pleasant State founders Ami Bateman and Sian Murray (L to R). Source: supplied. Sustainable household and beauty brands are using Plastic Free July as an opportunity to spark new conversations with their customers about reducing their use of single-use plastics, as the ongoing COVID-19 pandemic is giving some shoppers time to reflect on their own buying habits. The annual awareness month, which has been run by the Plastic Free Foundation since 2011, is designed to highlight ways individuals and businesses ...