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AMICI PARTNERS GROUP LLC, the new owners of Friendly's Restaurants LLC, plans to revitalize the struggling chain with bolstered advertising, technology and new menu items. / AP FILE PHOTO/PAT WELLENBACK PROVIDENCE – After a decade marked by bankruptcy and hundreds of store closures, Friendly’s Restaurants LLC is poised for a revival under new ownership, including the potential to reenter the Rhode Island market. Amici Partners Group LLC, the Connecticut-based company that acquired the regional restaurant chain earlier this month, has committed to maintaining the same… Register t...

Friendly’s has a new owner Updated Jan 26, 2021; Posted Jan 26, 2021 Friendly's is located at 1000 Reese Ave. at the intersection with University Drive. Chocolate Avenue in Hershey, October 28, 2019. Dan Gleiter | dgleiter@pennlive.com Facebook Share The restaurant chain that was once owned by the Hershey Foods Corporation has a new owner. Amici Partners Group announced last week that it had completed the acquisition of Friendly’s Restaurants. The restaurant chain had voluntarily filed for Chapter 11 bankruptcy in November in order to facilitate the sale with Amici. The deal was comple...

It seems that many places have been forced to close but there is good news if you love Friendly's restaurants. The two remaining locations in the Capital Region will not be closing anytime soon thanks to the sale of the historic brand. According to Boston Eater, Friendly's restaurants officially has a new owner. The change of ownership allows the legendary franchise to keep its remaining one hundred thirty restaurants to stay open. This includes the two remaining Friendly's restaurants here in the Capital Region. Friendly's restaurant's home is in Western Massachusetts and if you have travel...

New Friendly’s CEO promises ‘recipe for success’ at restaurant chain that has steadily shrunk for decades Updated Jan 25, 2021; Facebook Share Superman. Not the man of steel. The ice cream flavor called Superman, which promises vanilla plus yellow, red and blue fruit flavors. Due out March 15, Superman ice cream is the first of what new CEO Craig Erlich promises will be periodic refreshes of the Friendly’s restaurant menu, with new ice cream flavors paired with returning favorite food items. From March to June, Asian chicken salad and Buffalo chicken salad will return, along with th...

A group of experienced restaurant investors has taken ownership of Friendly’s, the locally founded food chain. From a story reported on by WWLP/22 News Springfield, the announcement was made on their website Tuesday. The Amici Partners Group, LLC, said they plan to keep all locations open as well as create a new menu that will still incorporate many of Friendly’s classic favorites. Friendly’s was founded in Springfield more than 80 years ago and includes 130 cooperate owned and franchise locations. Craig Erlich, President and CEO of Amici Partners, said in a statement: The investors o...