Two new ice cream flavors will land at Friendly's in the coming months
January 22, 2021 Friendly’s, the Massachusetts-based chain known for its towering ice cream sundaes, has a new owner — and a couple of new ice cream flavors. On Tuesday, the company announced that it had been acquired by Amici Partners Group, a Connecticut-based investor group with a portfolio that includes Red Mango, Souper Salad, Humble Donut Co., and other fast-casual businesses. In a press release, Amici Partners indicated that it plans to keep the 130 corporate-owned and franchised Friendly’s locations open while also adding new ice cream flavors and bringing back customer favorite...