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Roberto De Angelis Named Chief Experience Officer for Friendly s Restaurants and BRIX Holdings

Roberto De Angelis Named Chief Experience Officer for Friendly s Restaurants and BRIX Holdings
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People in Business: July 5, 2021 edition

People in Business: July 5, 2021 edition
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Friendly s Restaurants sold: Will last ones in Central New York remain open?

Friendly’s Restaurants sold: Will last ones in Central New York remain open? Updated Jan 27, 2021; Posted Jan 27, 2021 The Friendly s Restaurant on Route 31 in Clay is the only one remaining in Onondaga County. (Rick Moriarty | rmoriarty@syracuse.com)Rick Moriarty Facebook Share Syracuse, N.Y. Amici Partners Group has completed its acquisition of Friendly’s, the iconic ice cream-focused restaurant chain that has been struggling for survival for years. Amici bought Friendly’s for just under $2 million from FIC Restaurants Inc. in a bankruptcy asset sale. Friendly’s filed for protection from creditors under Chapter 11 of U.S. Bankruptcy Code in November.

Two new ice cream flavors will land at Friendly s in the coming months

January 22, 2021 Friendly’s, the Massachusetts-based chain known for its towering ice cream sundaes, has a new owner and a couple of new ice cream flavors. On Tuesday, the company announced that it had been acquired by Amici Partners Group, a Connecticut-based investor group with a portfolio that includes Red Mango, Souper Salad, Humble Donut Co., and other fast-casual businesses. In a press release, Amici Partners indicated that it plans to keep the 130 corporate-owned and franchised Friendly’s locations open while also adding new ice cream flavors and bringing back customer favorites. A representative for Friendly’s shared that there are currently two new flavors finalized. First up: Superman, a swirl of red, yellow, and blue fruit punch-flavored ice cream that will make its debut on March 15. This summer, Friendly’s will also launch Summer Breeze, featuring lemon ice cream with chunks of lemon candy and swirls of graham cracker.

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