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Amit Kishan remembers his grandfather, who lived for more than 80 years and was a well-known farmer in his community. Amith then puts himself in his grandfather's shoes.
In today's world, more and more people opt for organic goods for daily-use purposes, and these organic products often comes with an additional price tag for being closer to nature. Amith Kishan, a former banker, saw an opportunity in the organic farming sector that is still largely unorganised in the country.