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Yesterday’s trading practices are harming today’s TV advertising If commercial television doesn’t mend its archaic trading behaviours, it risks losing further ground to the digital platforms. by Nick Manning Free email bulletins
RM Williams pursues fresh media strategy Iconic Australian brand brings on new local agency to help drive global media insights, strategy and execution Recently returned to local hands, RM Williams has appointed a homegrown media agency to spearhead its global media buying, insights and strategy. The Australian footwear, clothing and accessories manufacturer and retailer has selected Audience Precision to provide insights, global media strategy and offline media buying across 12 markets including Australia, the US, Canada, UK and several European markets. The competitive pitch and selection p...