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Phil Townend joins measurement firm Amplified Intelligence as chief growth officer


Phil Townend joins measurement firm Amplified Intelligence as chief growth officer
Details
12 April 2021
Phil Townend, Unruly s former chief revenue officer, has joined audience-based measurement company Amplified Intelligence as chief growth officer to oversee commercial operations, revenue, and strategy. Based in New Zealand, Townend (pictured) told
MARKETING-INTERACTIVE he chose to join the company because actual human attention is what all advertising seeks to deliver.
The US$600 billion global media industry is built on proxy metrics such as viewability and reach which are opportunities to see and current media metrics are failing advertisers. There is no single source of truth that allows advertisers and agencies to plan and execute media across the walled gardens and open web, he said, adding that Amplified can change that by offering the most accurate multi-platform attention collection and prediction capab ....

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