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After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time.
As the advertisement industry evolves, marketers are being tasked with making sure every dollar delivers and every impression counts.
Marketing Mag recently spoke to Sara Lappage about this growth trajectory of QMS and the state of outdoor advertising.
The growth we’ve seen in recent years – and the growth to come – is not an accident.
As the digital landscape evolves, marketers need to ensure that data becomes a value driver, says Dan Richardson (director of data & insights, AUSEA, Yahoo) - and to achieve this, having the right partners is key.