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Aron Gelbard isn't afraid of doing grunt work. Crack-of-dawn visits to London's New Covent Garden flower market to watch the industry first-hand were only part of his research setting up Bloom & Wild.
Aron Gelbard isn't afraid of doing grunt work. Crack-of-dawn visits to London's New Covent Garden flower market to watch the industry first-hand were only part of his research setting up Bloom & Wild.