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And you have to be clear with your advisers about what they're going to get out of this. >> you do and you have to know what you want them to give and provide to you. i mean, there are so many different ways to structure a board of advisers, and it's wonderful, to call in people who have subject matter expertise on things that maybe might be your weaknesses in your business, like financial, marketing, you know, going public, to bring all of this intelligence together at the very beginning of a startup is a very smart thing to do but having said that, you need to, you know, some advisers don't ...

Working together to succeed. >> new orleans is my huge business partner. it's on the label and it will stay on the liable. business partners invest in your business and new orleans invests in my business both people on the street, in the community, my friends, the businesses here, i mean, they want me to succeed, and you know, and in ways that are beyond just capital investments. ♪ >> it's time to answer some of your business questions so let's get our board of directors in here to help us out. amy kosper, editor-in-chief at "entrepreneur" magazine and gen gruber founder of empowered by jen ...

You have to be clear with your advisers about what they're going to get out of this. >> you do. and you have to know what you want them to give and provide to you. >> right. >> there are so many different ways to structure a board of advisers. it's wonderful. to call in people who have subject matter expertise on things that maybe might be your weaknesses in your business, like financial, marketing. you know, going public. to bring all of this ten intelligence together at the very beginning of a startup is a very smart thing to do. having said that you need to -- some advisers don't need compe...

Start. you have created products like the butler bag. how does he decide? >> i think the key question is if you took that same amount of time and effort that you're putting towards packing boxes and shipping and all the distribution challenges that are in front of you and use that same effort towards marketing, sales, social media, customer service, would that be more effective? scaling your business? and usually the answer is yes, when you're asking that question. there's so many different distribution strategies, it's very different from the fashion industry to the food industry. i use licen...