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(JTA) - Rabbi Yael Buechler conceived of her latest product two years ago, after planning ways to make the Passover seder fun for her two young sons.
Like many others, American Jews were influenced by their new home country's penchant for consumerism - but being a niche market has also helped preserve their cultural identity
That this year’s breakout Passover product is technically sleepwear reflects a new frontier in the ongoing commercialization of Jewish holidays.
Hanukkah can't get any more commercialized, so onto Passover.