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Valentine's Day is around the corner, and a new UQAM-led study suggests that Cupid might need to start firing a different kind of arrow in Canada. Canadians seem to be steering away from classic romantic tropes in favour of more contemporary forms of intimacy and relationship structures.
Valentine's Day is around the corner, and a new UQAM-led study suggests that Cupid might need to start firing a different kind of arrow in Canada. Canadians seem to be steering away from classic romantic tropes in favour of more contemporary forms of intimacy and relationship structures.
Forget the roses, chocolates, and candlelit dinners. Singles this year were swiping right with an eye for stories instead of soulmates. Tinder’s "Year in Swipe" report found dating in 2023 was all about making memories, not making it official. The year saw new experiences take front and centre, with the excitement of discovery trumping the pursuit of normative relationship milestones.
Most Canadians are looking for love, but monogamy less so, according to a new country-wide study on partnership preferences. The UQAM-led project, "Mapping Contemporary Love and Intimacy Ideals in Canada," documents modern attitudes toward intimate relationships and arrangements across the country. Montreal researchers found most age groups prefer romantic exclusivity, but that support for sexual exclusivity increases with age.