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According to Tinder's annual ‘Year in Swipe’, which shares “the State of the Date in 2023”, young singles are not concerned about the end goal but are more interested in the journey of getting to know someone.
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In 2023 Tinder users were less concerned about where their relationships were headed and more interested in creating memorable experiences.
Young singles are no longer doggedly pursuing their “happily ever after”, new data has revealed.
Forget the roses, chocolates, and candlelit dinners. Singles this year were swiping right with an eye for stories instead of soulmates. Tinder’s "Year in Swipe" report found dating in 2023 was all about making memories, not making it official. The year saw new experiences take front and centre, with the excitement of discovery trumping the pursuit of normative relationship milestones.