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Detailed text transcripts for TV channel - DW - 20180112:01:51:00

Competitors that you can leverage and make a massive difference and that s why you make loads of money and i think this idea of using data and the potential manipulation through a platform facebook is stacked in just enough to give you that edge that then you can exploit through things like faith and all these other techniques and tactics. here s the technique set in motion by the scientists at cambridge analytical using the information they had on the electorate they defined thirty two types of personalities throughout the country they sent thousands of individual messages targeting those considered to be the most neurotic or worried and therefore susceptible to donald trump s messages. the firm identified many such voters in three states wisconsin michigan and pencil. ....

Technique Set , Mark Information , Thirty Two , The Firm , Donald Trump , Michigan Wisconsin ,

Detailed text transcripts for TV channel - DW - 20180112:01:39:00

Understand exactly what they do we did something very simple we watched their ads. political campaigns have changed they re no longer about running the most t.v. spots sending out the most direct mail or spending the most money they re about to spend the smartest money in today s political world the campaigns are getting more expensive and elections are won by small but crucial numbers of votes putting the right message in front of the right person at the right moment is more important than ever this is where cambridge analytical in our revolutionary data modeling techniques can help. put that way winning in an election seems easy the reality is more complicated and above all much murkier than cambridge analytical is willing to admit. since coming to the u.s. the firm has embarked on an unprecedented operation to compile millions of pieces. of data on american voters without their knowledge. here s how it ....

Data Modeling Techniques , The Firm ,

Detailed text transcripts for TV channel - DW - 20180112:01:45:00

Likes trying to predict your personality. the results of this experiment are staggering by studying ten of your likes on facebook the algorithm knows you better than your colleagues do with one hundred likes it knows you better than your family does and with two hundred thirty likes it knows better than your partner. computers that combine personal data and psychological tests to predict human behavior can something like this possibly work. the answer is yes. david carroll is a media professor at parsons university in new york he battled for months to retrieve the data that cambridge analytical has on him and he was amazed at what he discovered. this is the excel spreadsheet that they provided it is broken into three tabs core data election ....

One Hundred , Ocean Tests , Human Behavior , Two Hundred Thirty , New York , David Carroll , Media Professor , At Parsons University , Data Election ,

Detailed text transcripts for TV channel - DW - 20180112:01:50:00

Win well you win by capturing the electoral college how do you do that you try and figure out a way of where you can go to appeal to relatively small numbers of people he was going to places that a lot of people thought why is he doing that he shouldn t be doing that he should be going someplace someplace else we didn t there was a strategy of looking at places that had been thought of as consistently democratic states states like michigan wisconsin and pennsylvania all three of which mr trump carried on in november. this was the strategy recommended by cambridge analytical rather than trying to convince millions of voters across the entire nation to vote for trump the campaign targeted tens of thousands that the firm knew through its analyses were on the fence. if you are somebody who s. clever as any edge that you have of your ....

He Shouldn T , Electoral College , Michigan Wisconsin , The Firm , Fox Trump , Tens Of Thousands ,

Detailed text transcripts for TV channel - DW - 20180111:19:40:00

Works. imagine that inside this car is mr x. mike anyone in the eaves thousands of pieces of personal information on the internet without realizing his address his age his income his hobbies his purchases and also. his religion and whether or not he owns a gun. in cambridge analytical bought this data from credit card companies banks and health care providers as well as from web giants like facebook google or twitter the practice is completely legal although none of these companies wants to talk about the data they sound in total cambridge analytical ended up with four to five thousand pieces of data for each of the two hundred thirty million adults living in the united states an enormous amount to see how they plan to use this information just watch the rest of the at traditional political campaigns use geography and demographics like age and gender to break down voters in the target ....

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