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Detailed text transcripts for TV channel - DW - 20180111:19:45:00

Likes trying to predict your personality. the results of this experiment are staggering by studying ten of your likes on facebook the algorithm knows you better than your colleagues do with one hundred likes it knows you better than your family does and with two hundred thirty likes it knows you better than your partner. computers that combine personal data and psychological tests to predict human behavior can something like this possibly work the answer is yes. david carroll is a media professor at parsons university in new york he battled for months to retrieve the data that cambridge analytical has on him and he was amazed at what he discovered. is the excel spreadsheet that they provide. it s broken into three tabs core data election ....

One Hundred , Ocean Tests , Human Behavior , Two Hundred Thirty , New York , David Carroll , Media Professor , At Parsons University , Data Election ,

Detailed text transcripts for TV channel - DW - 20180111:19:53:00

It is an idea is that a company or a facebook page can put out a message for a specific population or less than that this message is only visible to that group of it because it will not appear on their own page in an electoral context it means that candidates can target individuals on facebook with negative messages against the other guy. and a date without journalists being aware because these messages will not appear publicly. discuss the result of. the manuscript. so dark posts are very personalized messages visible only to the person for whom they are intended how does it work exactly. let s go back to mr x. thanks to cambridge analytical trumps campaign knows he s in favor of carrying firearms so it will create a message just for him. for example did you know that hillary clinton wants to take your gun away and he ll receive this message in his facebook news feed at ....

Lets Go , Hillary Clinton , Carrying Firearms , News Feed ,

Detailed text transcripts for TV channel - DW - 20180111:19:51:00

Looking i mean what he does algorithmic trading it s all about finding the tiniest edge is that tiny tiny tiny edge that you have of your competitors that you can leverage and make a massive difference and that s the money and i think this idea of using data and. the potential for manipulation through a platform like face that is stacking just enough to give you that edge that then you can exploit through things like faith nice and all these other techniques and tactics. here s the technique set in motion by the scientists at cambridge analytical using the information they had on the electorate they defined thirty two types of personalities throughout the country they sent thousands of individual eyes messages targeting those considered to be the most neurotic or worried and therefore susceptible to donald trump s messages. the ....

Algorithmic Trading , Mark Information , Technique Set , Thirty Two , Donald Trump ,

Detailed text transcripts for TV channel - DW - 20180111:19:57:00

A candidate relied so much on misinformation and secret voter targeting cambridge analytical continues to pursue its political work after the united kingdom and the us psychometric firm has begun to work with other clients for instance in africa its methods our own. the same to micro target segments of the public and influence the vote without people knowing about it so following the example of what happened in the u.s. the use of personal data could now disrupt politics in many other countries. ....

Donald Trump , United Kingdom , Micro Target Segments ,

Detailed text transcripts for TV channel - DW - 20180111:19:49:00

Which includes cambridge analytic a saw something in the american electorate that the clinton campaign and the media certainly did not see. thanks to cambridge analytical as knowledge of the electorate trumps advisors would devise a highly targeted strategy based on the particularities of the us electoral says. in the united states the president is not elected directly by the people but by the electoral college appointed in each of the fifty states. not all the states have the same number of electors that makes some states more important than others. the trump camp suspected that they would not win the national vote so it s trying to just decided to concentrate on key swing states. knowing that they would lose the national popular vote. how do you ....

Electoral College , Swing States ,