likes trying to predict your personality. the results of this experiment are staggering by studying ten of your likes on facebook the algorithm knows you better than your colleagues do with one hundred likes it knows you better than your family does and with two hundred thirty likes it knows you better than your partner. computers that combine personal data and psychological tests to predict human behavior can something like this possibly work the answer is yes. david carroll is a media professor at parsons university in new york he battled for months to retrieve the data that cambridge analytical has on him and he was amazed at what he discovered. is the excel spreadsheet that they provide. it's broken into three tabs core data election