looking i mean what he does algorithmic trading it's all about finding the tiniest edge is that tiny tiny tiny edge that you have of your competitors that you can leverage and make a massive difference and that's the money and i think this idea of using data and. the potential for manipulation through a platform like face that is stacking just enough to give you that edge that then you can exploit through things like faith nice and all these other techniques and tactics. here's the technique set in motion by the scientists at cambridge analytical using the information they had on the electorate they defined thirty two types of personalities throughout the country they sent thousands of individual eyes messages targeting those considered to be the most neurotic or worried and therefore susceptible to donald trump's messages. the