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19 Feb 2021 Voyages Indigenous Tourism Australia has launched a new brand campaign – its first in 10 years. Created by Sydney advertising agency BMF, the campaign challenges Australians’ perceptions of Uluru as ‘just a rock’, and instead celebrates it as a destination with an abundance of Indigenous experiences on offer. Using the tagline ‘Just Wow’ to describe the awe of visiting a place as special as Uluru, the campaign is designed to encourage Aussies to get Uluru off the bucket list and onto their ‘to do’ list.
Ana Sofia Ayala, chief marketing officer at Voyages, said the intent of the new brand platform is to actively drive a sense of urgency to encourage visitation to “one of the most iconic destinations in the world”. ....
February 16, 2021 2:42 Uluru Ayers Rock Resort has launched a new brand proposition via BMF. The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours. The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer. Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2019, international visitors contributed $437 million to the local economy. Since late March 2020, there have been no international tourist to Australia. ....
February 16 2021, 11:25 am | BY Ricki Green | 4 Comments How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.
‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year. The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and emotions on offer. As part of the creative process, BMF and Voyages Indigenous Tourism Australia involved the local Anangu community in the creation and production of the platform. The team were fortunate enough to collaborate with the Anangu Iwiri choir which composed a bespoke piece of a cappella music for the films. The song, in Pitjantjatjara, translates as “come and se ....
Uluru looks to lure tourist with new ways to see 'the rock' mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.