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February 16, 2021 2:42 Uluru Ayers Rock Resort has launched a new brand proposition via BMF.  The ‘Just Wow’ campaign features several visitors to Uluru experiencing different aspects of the destination, including camel rides, segway tours and a motor bike tours. The new creative work is meant to challenges travellers’ perceptions of Uluru as “just a rock”, to a destination with an abundance of experiences, flavours and interactions on offer. Between July 2018 and June 2019, 1.9 million tourists and other visitors travelled to the Northern Territory. In the 12 months to December 2...

February 16 2021, 11:25 am | BY Ricki Green | 4 Comments How do you describe the slack-jawed, weak-at-the-knees wonderment of a place as special as Uluru? The first time you encounter it, a million words race through your mind, but all you can mutter are two: Just…Wow.   ‘JUST WOW’ is the new brand platform BMF has developed for Uluru | Ayers Rock Resort since winning the Voyages Indigenous Tourism Australia business last year. The work challenges all travellers’ perceptions of Uluru as “just a rock”, to a destination with a joyful abundance of experiences, flavours and em...