Detailed text transcripts for TV channel - MSNBC - 20140125:12:24:00
Success and apple anniversary. regina is here to help me break it down. good morning to you. what say you? >> the golden arches are tarnish third-degree quarter. their relatively new ceo calling it a challenging quarter. we have some of the financials. what really happened here is traffic was down. fewer people coming into the store. you saw a decline in sales. but, the people who did come in had a higher per purchase rate. they backed off the dollar menu calling it the dollar menu and more, more being $2 and $5. they have a lot of competition. mcdonald's sales are seven times burger king and ...