Let's embrace 'scrappy' in our marketing
Let’s embrace ‘scrappy’ in our marketing Details 05 March 2021 As businesses all over the world faced the pressure to pivot their marketing strategies and rely on digital, the need for speed in execution accelerated. Interestingly, however, marketers at MARKETING-INTERACTIVE’s “Redefining digital experience” round table, hosted in partnership with Acquia, said that today, they find consumers are a lot more accepting of “imperfect executions” and more understanding of the “scrappy” manner in which brands execute their strategies. ...
Source: marketing-interactive.com