Tele2 eyes converged boost with Com Hem rebrand
Tele2 eyes converged boost with Com Hem rebrand - Mobile World Live 27 APR 2021 Tele2 Group rebadged its Com Hem unit to match its primary brand almost two-and-a-half years after completing an acquisition of the cable company, a move the operator hailed as offering simplified customer experiences. Sweden-based Tele2 stated the move was several years in the making and is an important step in terms of branding. CEO Kjell Johnsen ( pictured) explained it plans to provide “new combinations of connectivity and entertainment” under the Tele2 brand in its home market, in addition to benefiting...