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To grow in foreign markets you need facts and not vague promises Despite the pandemic, which has caused more challenges in the international trade, the 2019/20 campaign of tomato derived products shows a positive commercial balance, with prices that have increased on average by 10% compared to the previous period. In the photo, Domenico Demaio and Andrea Demaio, owners of the Rosso Gargano brand. Although the campaign was characterized by uncertainty, from production to marketing to the ongoing block of the food service channel, we can say that it was a successful one. We have planned the 2020/21 campaign wisely. Our success was determined by being able to guarantee 400 grams formats supply to the large-scale retail trade during the pandemic hoarding and by building brand loyalty, said Domenico Demaio, president of Futuragri and owner of the brand Rosso Gargano. ....
Thanks to a startup, the origin of tomatoes is now traceable Productions characterized by a strong territorial identity can use innovative tools to track the origin of their products. This is why Rosso Gargano, the tomato brand made in Apulia, teamed up with the Abruzzo-based Dick Trace, a startup led by women and founded by Anna Rita Mastrangelo. This new partnership aims at increasing awareness among consumers about the origin of food products and the supply chains involved. Domenico Demaio and Andrea Demaio, owners of the Rosso Gargano brand As a further guarantee for our customers, we decided to combine a traditional production, such as tomatoes, with an innovative startup. Consumers of Rosso Gargano s peeled tomatoes, dates, passata and ready-made sauces will be able to enter the website owned by the startup Dick Trace, by manually entering the barcode or scanning it, said Giuseppe Stasi, national sales director at Rosso Gargano. ....