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Study suggests why portraying humans as healthy machines can backfire


Study suggests why portraying humans as healthy machines can backfire
ANI |
Updated: Feb 11, 2021 13:37 IST
Washington [US], February 11 (ANI): Researchers from the University of Amsterdam and Stanford University published a new paper in the Journal of Marketing that explores how human-as-machine representations affect consumers specifically their eating behavior and health.
The study, forthcoming in the Journal of Marketing, is titled Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions and is authored by Andrea Weihrauch and Szu-Chi Huang.
To combat obesity, governments, marketers, and consumer welfare organizations often encourage consumers to make food choices more rationally.
One strategy used is to leverage human-as-machine representations portraying humans as machines. This approach tries to leverage people s existing associations about machines that machines make decisio ....

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