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With Demand for Deodorant and Antiperspirant Down, Harry’s Enters the Category The brand is counting on its connection with consumers and the rise of e-commerce to take market share Harry s reported more than $350 million in revenue last year. Harry s January 7, 2021 Much like fellow scent-enhancers mints and gum, demand for deodorant and antiperspirant declined in 2020. The need to smell good, it seems, doesn’t hold much sway in the age of social distancing, remote work and Disney+. Don t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. ....