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The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.
Google's new privacy restrictions will limit sharing of user data with third parties.
Google has announced plans to cut back on invasive tracking practices on Android.
Google on Wednesday announced a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new advertising solutions and improve user privacy without putting access to free content and services at risk.The ...
Google has announced that it will start to phase out Android’s advertising ID tracking in favor of other privacy-protecting options, following up on Apple’s introduction of tracker blocking in iOS 14.5.