The Drum | Podcast: What Role Will Traditional Media Still Play As New Platforms Take Over?
We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episode we speak to experts in traditional channels - linear TV; radio; print; analog billboards; direct marketing - to hear how they see those channels developing.
Source: thedrum.com