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As group travel continues to evolve, a new wave of experiential activities must be offered in order for hotels and resorts to maintain their relevancy and secure group business, whether it is for off-sites, incentive travel, company retreats or more.
Christian 'Boo' Boucousis was once a Royal Australian Air Force pilot, now he's CEO of Afterburner in the US, an organisation which teaches corporates the skills of elite military aviators.
Work is war — or it can feel that way to certain CEOs. Enter former Australian fighter pilot Christian Boucousis.
The firm, Afterburner, employs a team of former pilots, Navy SEALs, and crack military commandos who train corporate executives.
Increasing numbers of companies are turning to military-style training to prepare executives to handle uncertainty and flux in the post-pandemic business world. Recruits of these programmes may face flight simulators, challenging tests, and even NASCAR pit-stop simulations.