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32 designers pledge to be leather-free ahead of World Fashion Day - Vimarsana News

32 designers pledge to be leather-free ahead of World Fashion Day

With a focus on environment and ethical treatment of animals, in time for World Fashion Day celebrated on August 21, 32 leading Indian designers have agreed to exclude leather after being asked by People for the Ethical Treatment of Animals ...

Huemn's Nature | Verve Magazine - Vimarsana News

Huemn's Nature | Verve Magazine

When Pranav Misra, 36, and Shyma Shetty, 35, first started Huemn in 2012, then both Delhi-based, the contemporary trends being presented to urban consumers (namely the well-heeled in Mumbai and the capital) were predominantly bridal and feminine Western occasion wear. Although Huemn had yet to settle into its niche, it was among the pioneers of […]

Break for sustainable fashion in India on the horizon as pollution, wastage concerns rise - Vimarsana News

Break for sustainable fashion in India on the horizon as pollution, wastage concerns rise

Break for sustainable fashion in India on the horizon as pollution, wastage concerns rise The fashion industry’s annual production is 400 billion square metre of textiles leading to cutting room floor waste of 60 billion square metre. Share Via Email   |  A+A A- India is yet to accept that its rich textile, motif and design heritage have the potential to lead the way for sustainable fashion. Fashion is a fashionable cause. Pantone has named Illuminating (bright yellow) and Ultimate Gray as its 2021 Colour(s) of the Year, but the soul of fashion is turning Green. Sustainable fashion is...