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ISH holds 'Concocting Conclave' to discuss the future of Speciality Beverages

Indian School of Hospitality (ISH) , part of Sommet Education, successfully hosted the Concocting Conclave. ....

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How Johnnie Walker and Sepoy & Co turn bottles to glass installations and sand

Tyrell Valladares with his installation | Photo Credit:
Special Arrangement
By turning bottles to glass installations, and sand for construction, beverage companies like Johnnie Walker and Sepoy & Co are trying not to add to our piling landfills
A few weeks ago, Diageo the name behind leading alcohol brands such as Johnnie Walker, Guinness and Smirnoff released an ad featuring an anxious couple floating in a pod in outer space. Released as part of Johnnie Walker’s ‘Keep Walking’ series, it ends with several such pods descending on to a planet sans humans while a voiceover says, ‘Coming back means reliving everything again like it is the first time’. The ad that concludes with ‘the next 200 years are just beginning’ is both symbolic of the year in lockdown and a hint at their upcoming plans to go green. In a recent interview with Campaign India, Nitesh Chhapru, VP at Diageo India, said that by 2021 ‘we will be launching our first 100% plastic-fr ....

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