How Johnnie Walker and Sepoy & Co turn bottles to glass installations and sand
Tyrell Valladares with his installation | Photo Credit: Special Arrangement By turning bottles to glass installations, and sand for construction, beverage companies like Johnnie Walker and Sepoy & Co are trying not to add to our piling landfills A few weeks ago, Diageo — the name behind leading alcohol brands such as Johnnie Walker, Guinness and Smirnoff — released an ad featuring an anxious couple floating in a pod in outer space. Released as part of Johnnie Walker’s ‘Keep Walking’ series, it ends with several such pods descending on to a planet sans humans while a voiceover s...
Source: thehindu.com