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GWI & Nielsen bring advanced audience analytics to agencies and advertisers

GWI & Nielsen bring advanced audience analytics to agencies and advertisers
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United States , Helen Katz , Tom Smith , Angela Girardin , Audience Intelligence ,

Nielsen adds new audience categories

Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, unveiled its largest and most diverse advanced audiences portfolio to date, enhancing the ability for marketers, advertisers and agencies to plan and measure their def ....

Angela Girardin , Gillian Macpherson , Polk Automotive Solutions , Audience Intelligence , Scott Rines , Chief Revenue Officer , Scott Hedges , Polk Audiences , Vice President , Nielsen Audience Planner , Advanced Audience Posting ,