How to make your Intellectual Property work for you in practice
Intellectual property (IP) is the product of independent thought; the outcome of human creativity and innovation. An intellectual property right (IPR), in turn, is the right to prevent others from using that IP and it has a definite and often considerable commercial value. This is unlikely to surprise you. But do you know how best to realise the full potential of your IP portfolio? Let’s look at four different strategies for deriving benefit from your IPR, using Ann Landers’ 2001 parody-style analogy of the two cows.
Source: polity.org.za
