We need to feel good, not have a feel good campaign
Andrea Vance reports: Last week, the council’s economic wellbeing manager Anna Calver announced a new billboard and t-shirt campaign, aping the 1990s Absolutely Positively Wellington promotion devised by Saatchi & Saatchi. Calver — who does not appear on the comms and engagement staff list — said she and other staff designed the Positively Pōneke drive