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Coming on board for the brands new campaign, Easy to Love, Sophie Monk will feature in a tongue-in-cheek matchmaking game show.

[yellow tail], the world's most loved wine brand for six consecutive years, has launched a new campaign, developed by Dig, to show Australians that there is great tasting wine for everyone, and you don’t need to compromise on quality to find your perfect [wine] match. To hero this campaign and

Centred around a matchmaking game show.

Dig has been awarded the [yellow tail] creative account in Australia. Says Lisa Ramsey, managing director at Dig Sydney: “Casella Family Brands is Australia’s largest family-owned wine company. The success of [yellow tail] as the ‘world’s most loved wine’, a position they have held for six yea

April 15 2021, 9:56 am | BY Ricki Green | No Comments Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia.   The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing strategy. Says Tim Collier, strategic director, Connecting Plots: “I’m so pleased to be working with [yellow tail]. Their business changed the face of Australian wine when it launch...