[yellow tail] appoints Connecting Plots to handle social media following recent win
April 15 2021, 9:56 am | BY Ricki Green | No Comments Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing strategy. Says Tim Collier, strategic director, Connecting Plots: “I’m so pleased to be working with [yellow tail]. Their business changed the face of Australian wine when it launch...